Privacy Policy
Effective Date: 01.01.2025
Brand Factory Ltd (‘Brand Factory,’ ‘we,’ ‘us,’ or ‘our’) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
We may collect the following types of information:
Personal Information: This includes your name, email address, postal address, and phone number. When you make a purchase or contact us via the Site.
Usage Data: We collect information about how you use our Site, such as IP addresses, browser types, operating systems, and pages visited. This helps us improve our services and provide a better user experience.
2. Legal Basis for Processing
We process your data only when we have a lawful basis to do so, as required by the UK GDPR. These bases include:
Consent: When you provide us with explicit consent to process your data for a specific purpose, such as receiving marketing emails.
Contractual Necessity: Where processing your data is necessary to fulfill a contract with you, such as delivering your order.
Legitimate Interests: Where processing is necessary for our legitimate business interests (e.g., improving our Site), provided these interests do not override your privacy rights.
3. How We Use Your Information
We use your personal information to:
– Process your orders.
– Respond to your inquiries or requests.
– Provide updates on new products or promotions (if you opt in).
– Improve the Site’s functionality and content.
– Conduct internal business operations, such as data analysis and audits.
4. Data Sharing
We do not sell or rent your personal data to third parties. However, we may share your data with:
Service Providers: Third-party companies that assist us in delivering our services, such as delivery companies.
Legal Authorities: Where required by law, to comply with a legal obligation or protect the rights, property, or safety of Brand Factory, our users, or others.
5. Your Rights
Under the UK GDPR, you have the following rights regarding your personal data:
– Access: You may request a copy of the personal data we hold about you.
– Rectification: You have the right to correct any inaccuracies in your personal data.
– Erasure (‘Right to be Forgotten’): You can request that we delete your personal data in certain circumstances.
– Data Portability: You may request to receive your personal data in a structured, commonly used, machine-readable format.
– Object to Processing: You can object to certain types of data processing, such as direct marketing.
To exercise these rights, please contact us using the details provided at the end of this Policy.
6. Cookies
We use cookies to collect information about your browsing behavior on our Site. This helps us understand how visitors use the Site and improves its functionality. For more detailed information on our use of cookies, please refer to our Cookie Policy.
7. Data Security
We take reasonable steps to protect your data from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is completely secure, and we cannot guarantee the absolute security of your data.
8. Retention of Data
We will retain your data only as long as necessary to fulfill the purposes for which it was collected or as required by law. Once we no longer need your data, we will securely delete or anonymize it.
9. International Data Transfers
Your data may be transferred to and processed in countries outside the UK. When we transfer your data internationally, we ensure it is protected to the same standard as required under UK law, either by using approved contractual clauses or by ensuring that the destination country has adequate data protection laws.
10. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We request you to review this page regularly for the latest updates.
11. Contact Information
For any questions about this Privacy Policy or to exercise your data rights, please contact us at:
Brand Factory Ltd
Unit 4, Aesop Business Park,
Aesop Road, Aylesbury, Buckinghamshire,
HP22 5XX, United Kingdom
Phone: +44 1296 312020
Email: trade@brandfactory.co.uk
